一座丰碑式的商业建筑，随着昆明世纪城的开发建设，应运而生，并成为世纪城商圈的重要城市载体。13年来，昆明世纪金源购物中心这个商业体一直服务于周边居住群体，以及整个云南的消费客群，在云南具有一定的影响力和知名度。昆明世纪金源购物中心具有53万方的建筑体量，是西南区域凤毛麟角的超大型商业体，他以“巨无霸”商业的特征包纳多数需求、发挥社会功能，让更多品牌、更多居民、更多顾客，与世纪金源购物中心产生了连接，结下了深厚的情缘。

Kunming Century Jinyuan Shopping Mall is a monument commercial building, which was developed together with Kunming Century Town. As a key urban carrier in the commercial circle of Century Town, Kunming Century Jinyuan Shopping Mall (the Mall) has been serving residential groups as well as the whole consumer groups in Yunnan for 13 years with certain influence and popularity in Yunnan. With a building volume of 530,000 m2, the Mall is a mega commercial complex that is rarely seen in China’s southwestern region. With the “ultra-large” commercial scale, it plays a certain role in the whole society and builds a bridge for brands, residents and customers.

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昆明世纪金源购物中心以场景赋予商业价值，通过品牌不断提档升级，创新业态组合打造年轻休闲的生活方式，持续推出集餐饮、运动、休闲、社交复合业态场景。整体来看，昆明世纪金源C馆B1F本次调改升级以“精致生活能量场”为其定位，结合品牌属性、功能分类和社交场景组成“主次力店＋N”的优质品类矩阵。品牌的迭代升级焕新整个新区，进一步提高商场的丰富性和可逛性。

从城市更新的立体中心化视角来审视地下商业空间的更新，通过城市更新改造和“留改拆”的方法，在保护原有环境、历史文化建筑、街道和街区肌理等原有要素的基础上，积极采用适宜的新技术、新材料和新工艺，在整体上改善和提升地下老旧商业空间环境，包括步行系统、公共空间、绿化景观等，使其符合城市发展和生活需要，为消费者创造一个舒适宜人的购物环境，真正把地下商业空间建设成为承载人们日常生活和休闲娱乐的公共活动场所。

The Mall is bestowed commercial value through scenes. It upgrades its level continuously through brands, and innovates layout combinations to create a lifestyle of youth and leisure; the Mall has also introduced complex industry scenes of F&B, sports, leisure and socializing constantly. In general, the upgrading of B1F in Hall C of the Mall is strategically positioned as the “delicate life energy field” and will be developed into a superior brand matrix of “main & secondary stores + N” combining brand attributes, functional classification and social scenes. The iteration and upgrade of brands rejuvenate the whole new district, and enhance the connotation and wonders of the Mall further.

The renewal of underground commercial space should be reviewed from the perspective of three-dimensional centralization based on urban renewal. Through urban renewal & renovation and the method of “reservation, renovation and demolition”, we should use proper new technology, new material and new process actively on the basis of protecting original elements, such as the original environment, historic and cultural architectures, street and block fabrics, in order to improve and upgrade the old underground commercial space environment as a whole, including the pedestrian system, public space, greenery landscape, etc. All the elements above will be made catering urban development and living needs, and a comfortable and pleasant shopping environment will also be created for customers, so as to develop the underground commercial space a public activity venue that carries people’s daily life and leisure & entertainment in real sense.

Renovations to resources of underground urban space should be carried out based on urban renewal as a whole and be reviewed by integrated thinking, so that the transformation from quantitative to qualitative change on the improvement of underground space can be achieved.

Different from construction space on the ground, which can interact with the surroundings easily, underground space connects with the city mainly through the ground or underground link space, which is unfavorable for its publicity and vitality promotion. Once judged from the vitality of commercial space, underground commercial space is generally less active than ground commercial space. To address the situation above, JHD decides to create a one-stop, comprehensive consumption space, to forge a LOFT market fair with the feeling of affinity and freshness.

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设计打破常规，创造出一个充满活力、多元化、艺术化和社交化的空间。通过构建复合业态和商业合作，打造了一个共享流动的环境，不仅满足多元化的消费需求，更成为聚集人气的社交新梦舞台。在这里，消费者可以享受到前所未有的艺术创意体验，满足他们的好奇心和探索欲望，让每一次购物、聚会都成为一次难忘的艺术之旅。

This design breaks the routine and creates a space that is energetic, diversified, artistic and socialized. By establishing complex industry scenes and commercial cooperation, a sharing and moving environment is formed, which not only satisfies the diversified customer demands, but also becomes a stage for socializing and gathering popularity. Here, customers can enjoy unprecedented art creation experiences, satisfy their curiosity and desire for exploring, and make every shopping and gathering be an unforgettable artistic journey.

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设计创造类似街头市场的戏剧体验。双层结构的美学让人塑造了空间的层次，其材料由裸露混凝土、钢材和暴露的裸顶组成。利用空间高度，创造视觉焦点，同时二层融入场景化的装饰是强化市集体验感的关键元素之一，强化艺术绘画的形式丰富空间的层次，立面图案营造使裸顶设计显得不那么单调，创造视觉焦点，使场景更加有活力。

Design and creation are similar to the theatrical experiences in the street market. The aesthetics of bilayer structure let people shape the level of space, and its material is composed of bare concrete, steel and bare top. One of the key elements for strengthening experience feeling of the market fair includes creation of visual focus via space height and the decoration of scene talk integrated in the 2nd floor. By intensifying the form of artistic painting, enriching the level of space and designing the façade patterns, the bare ceiling is no longer dull but become more attractive, adding brilliance to the whole scenario.

“市集”就像是一个城市文化的缩影，能够填补传统商业所不能比拟的生活活力和氛围。将商业打造成一座艺术馆，将购物体验转换成一场观展，用一种新鲜的生活方式融入城市生活的日常。城市中的集市空间可以提升整个城市文化氛围，增强市民的归属感与认同感的社会价值。

集市可以成为商业活动与社会交往活动的载体，可以满足城市居民的日常生活需求，也能展现地域文化，还可以在使用群体中产生大量的交往行为。

The “market fair” can be compared into the epitome of urban culture. It can make up for the life vitality and atmosphere unparalleled by traditional commerce; forge commerce into an art gallery, turn shopping experiences into an exhibition, and merge into urban everyday life in a fresh way. The urban market fair space can enhance the cultural atmosphere of the whole city, and exert certain social function such as enhancing citizens’ sense of belonging and identity.

The market fair can be the carrier for commercial activities and social interaction activities, meet the daily life requirements of urban residents, show regional culture, and also intensify the interactions among different groups.

艺术感：图案展现微缩城市

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自然：生态场景的营造

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社交的属性：自由开放街市的形态

可视性是促进消费者前行的第一要素，店面只有被看到后才能有“过去”行为的产生，而“可达”的几率越高，商铺才会有较高收益的可能性，才会有较高的商业价值，让购物中心越多的店铺具有高商业价值是其成败与否的一个重要因素。

Visibility is the first element for promoting customers’ further action of purchasing. The behavior of “getting closer to shops” can be achieved only after the shops are seen. The higher chance of accessibility, the higher chance of getting more yields for shops and the higher commercial value. It is an important factor to have more shops with higher commercial value in order to realize commercial success.

1）尽可能提高地下空间主动线长度，减少或去除次要动线。商业主动线是消费者通行并用视觉获取商业信息的最重要区域，提高该通道商铺数目与商业活动参与率是提升可见性最重要的手段。

2）减少锐角直角等转弯，减小路径曲率。由于人的视线呈射线发散状，不具有转折性，当有转折或者弯曲时，其视域会受到相应的限制。一般而言，弯曲会优于转弯，曲率半径小优于大半径，转弯钝角优于直角优于锐角。

3）设计节点：在地下尤其是多层地下空间中，通高中庭，节点是视线交互最多，视域最广的地方，将休息区、边庭、广场等适度放大能够使人群观察角度增加，也是可提高可视性的策略。

1) Try to increase the length of main moving line of underground space, and decease or even remove the secondary moving line. Commercial main moving line is the most important area for customers to pass by and acquire business information through visibility. To improve visibility, it is of great necessity to increase the number of shops in this passage and participation rate of commercial activities.

2) Decrease turnings in an acute or right angle and path curvature. Because people’s vision goes in a form of ray divergence and has no the feature of turning, their field of vision will be subject to corresponding limitations when there is a turning or bending. Generally speaking, bending is superior to turning, the smaller radius of curvature is superior to larger radius of curvature, and turning in an obtuse angle is superior to turning in a right or acute angle.

3) Design node: In underground spaces, especially multiple-layer of underground space, nodes in generally high atriums are the place where there are the most vision interaction and widest field of vision. Proper expansion of the rest areas, court side, squares, etc. can increase people’s viewing angle, and is also a strategy for improving visibility.

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一般而言，人们所选择的高可达性购物区会具备以下两个特点：首先，它与其他轴线连接值最高，穿越区域最多，且动线视线贯通空间最长；其次，当道路可达性不均匀时将卫生间、收银台、客服中心等目的行为空间排布在此区域，这样一方面可将高商业价值区域让位于盈利店铺，同时也可提高不活跃可达性低的区域的人流量。

Generally speaking, the shopping area with high accessibility chosen by people is possessed of two features: first, the connection value is the highest between it and other axes, the most areas for passing through, and the longest cut-through space for main moving line; second, when the path accessibility is not even, arrange purpose behavior space such as toilets, cashiers and customer service center in that area, which not only makes areas of high commercial value give way to profitable shops, but also increases the flow of people in areas of inactivity and low accessibility.

空间尺度是衡量空间体验性的关键因素，在对集市空间功能、业态合理规划后，其次需要考量的就是市场内部空间的围合关系。在城市商业集市内，其尺度及围合关系主要表现为集市的空间形态和由摊位尺度及公区尺度组成的围合关系。

Spatial scale is the key factor in measuring space experience. After proper planning for space functions and industry scenes of the market fair, attention should be switched to the enclosing relation of market interior space. Within urban commercial market fair, its scale and enclosing relation are mainly manifested as the spatial form of the market fair and the enclosing relation composed of stall scale and public area scale.

集市空间内部的动线组织同商业室内空间近似，都是构成使用者行为体验的重要因素。其设计主要追随集市环境功能，但基本的通达性及方位感是不变的。因为部分集市自身摊位布置的灵活，因而不同于固定店铺的商业空间，集市内部的空间同动线要协同布置。空间内动线规划的缺失会造成内部辨识混乱，空间无序，不利于集市的管理以及消费者的步行体验。

Synergetic organization within the market fair space is similar to that of commercial interior space, both of which are key factors for constituting of users’ behavioral experience. Its design is mainly aimed at the functions of the market fair environment, but the basic accessibility and sense of direction are the same. Due to the flexibility of layout of stalls themselves in part of market fairs, different from the commercial space in fixed shops, the space and moving line within the market fair should be laid out synergistically. The lack of the planning of moving line within the space will cause the confusion of interior recognition and the disorder of space, which is unfavorable for the management of the market fair and customers’ walking experience.

集市空间内部的设计不止于集市功能、形态的布置，这些要素是集市内部环境多维度设计的展开基础。具备体验性的集市，应是综合功能、形态、界面及装饰、声光环的综合性市场，集市环境的多维设计是商业集市设计及优化的关键。

界面及空间装饰的多维度设计是最具代表性的要素体现。在集市内部功能与形态得到保障后，其次需要考虑就是环境营造的质量。设计师结合当前集市的定位、功能业态，在满足环境内使用者需求的基础上，由体验性入手，继续进行界面及装饰的细部设计。

The design of the interior of the market fair is not limited to the arrangement of the function and form of the market fair. These elements are the basis for carrying out the multi-dimension design of the interior environment of the market fair. The experience-oriented market fair should be the comprehensive market integrating function, form, interface and decoration, and acoustic aura. the multi-dimension design of the market fair environment is the key for the design and optimization of commercial market fair.

The multi-dimension design of the interface and spatial decoration is the most representative factor embodiment. Combined with the positioning, functional industry scenes of the current market fair, and on the basis of meeting the requirements by users within the environment, designers will start from experiencing and continue to carry out the detailing design of interface and decoration.

主题是现今部分集市在城市中丢失了的传统特色，集市的周期性特征原本就是同特定时令的主题呈强相关性，但随时代发展，部分集市过度重视其经济功能作用，而忽略了自身空间的体验性设计。

随着消费者需求的个性化与情感化的倾向愈来愈明显，确定独特的主题，是集市空间体验性设计的灵魂。设计主题时，对空间所在区域的地理位置、交通环境、历史文化背景、居民消费结构和消费能力、目标客户群等方面进行详细的调研和分析，并通过删选和创新，将最具有文化价值的部分进行特殊处理，使其升华为一个独特的主题“市集中的艺术馆”，并在空间的整个设计过程中贯穿于每一个环节。

Themes are the traditional feature lost in the city in part of current market fairs. The periodic feature of the market fair naturally has a strong correlation with the theme of specific times. But with the development of the era, part of the market fairs pay much attention to the economic function, and neglect the experimental design of their own space.

With the more obvious tendency of personalization and emotionalization in consumer demand, the determination of unique theme is the soul in the experimental design of the market fair space. When designing themes, it is proposed to conduct detailed investigation and analysis to aspects of the geographical location, transport environment, historic and cultural background, resident consumption structure and power of consumption, and the target consumer in the space-located area, and by deleting and innovation and special handling to the part of the most culturally value, make it sublimed into a unique theme titled “City-concentrated Art Gallery”, and make it run through every link in the overall design of the space.

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在城市更新及消费模式转变的新时期，集市市场正面临同城市空间割裂，空间环境不适应当下商业空间发展趋势，空间舒适性、体验性缺失等关键性问题。商业集市空间环境营造的四点策略。即空间尺度、围合关系的人性化；空间动线、组织的协同性；空间装饰界面的多维设计；空间主题性体验设计。基于体验视角，从多方面满足使用者在空间内的体验需求，营造融入城市空间、具备经济效益，符合时代趋势发展的体验型城市集市空间。

In the new period of urban renewal and transmission of consumption model, market fairs are facing such key issues of separating from urban space, space environment inadaptable to the development tendency of current commercial space, the lack of the comfortableness and experience of the space. Four strategies of creating space environment of commercial market fairs: humanization of spatial scale and enclosing relation; cooperativity of space moving lines and organization; multi-dimension design of space decoration interface; experimental design of space themes. Based on the perspective of experience, and the principle of meeting users’ demand for experience within the space from many aspects, the experimental urban market fair space should be created which can merge into urban space, be possessed of economic benefit, and comply with the development of the trend.

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城市的运作机制是依附于整个社会运转体制之上的，社会运转机制的转型驱动城市走向更新。因此，身居当今时代，观察老旧地下商业空间改造这一议题，已不再是浮于表面的翻新。必须从城市更新视域出发，站在协同发展的思维与策略之上，重新审视设计手法，并从功能要素、交通模式、环境人文及商业运营等因素入手，助力开拓对于老旧地下商业空间改造的全新视野。

The operation mechanism of city depends on the operation mechanism of the whole society. The transmission of the social operation mechanism drives the renewal of urban trend. Therefore, living in the current era, we can’t carry out a superficial renovation as for the issue of considering the renovation to old underground commercial space. Instead, we must open a whole new version as for the renovation to old underground commercial space from the perspective of urban renewal, synergistic thinking and strategy, reexamining design methods, and start from such elements as functional requisite, traffic pattern, environment & humanity, and commercial operation.

项目信息

Project Information

设计面积 | 5660㎡

完工时间 | 2024.1

项目地址 | 云南省昆明市官渡区

项目业主 | 北京世纪金源购物中心管理有限公司

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